Retention Marketing Team
Play the long game
with a retention marketing ecosystem
Email & SMS is just the start. We’ll build an ecosystem to drive more second orders, increase customer lifetime value, convert more leads into customers & turn them into raving fans.
How We Drive Growth:
Email, SMS & direct mail management
Subscription setup, growth & management
Loyalty program setup, growth & management
Referral program setup, growth & management
Pre & post-purchase customer survey setup & analysis
Advanced customer lifecycle mapping
Quiz & repeat purchase platform setup, growth & management
Marketing calendar planning
Advanced customer lifecycle mapping
Weekly, monthly, quarterly retention marketing reporting & analysis
Beyond the basics.
What We Do (Differently)
01
Channel Expansion
Email & SMS are just the basics. We’ll help you expand your retention marketing channels to reach your customers where they are -- through direct mail, organic social, chats & more.
02
Lifetime Value Optimization
We take a methodical, systematic, data-driven approach to LTV optimization to increase your customers’ lifetime value through cross-selling, driving second orders, increasing subscriptions, reducing churn, increasing average order value (AOV) and driving word of mouth.
03
Customer Lifecycle Marketing
To scale your e-commerce brand & retain customers, you can’t afford to focus only on top-of-funnel acquisition. Retention starts from the beginning. We methodically optimize every stage of your customer’s journey, from awareness to potential churn.
04
Ecosystem Approach
Great retention marketing is an ecosystem of interwoven channels and strategies, each designed to engage the customer at the right time with the right message. Our team works to build an integrated ecosystem that includes email, SMS, direct mail, chat platforms, loyalty programs, referrals, quizzes & more.
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"The team was able to provide both a significant amount of strategic support as well as the ability to independently execute."
"In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them".
Josh Friedman
VP of Growth and Marketing, Dr. Squatch
"The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding."
"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
CEO, Brute Force
"We are beyond pleased with the investment in Longplay."
“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”
Emily Stubler
Director Of Marketing, ICONIC Protein
"In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts"
"First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!"
Molly Fienning
Founder & CEO, Red Clay Hot Sauce
