We dig deep into your business and partner with you to diagnose where you’re losing revenue, profit, and customers. Then we build the operating infrastructure to fix it, from strategy through execution.
Revenue generated
Across lifecycle marketing programs built and run for ecommerce clients
Brands worked with
From pre-revenue to $600M+ ARR, across bootstrapped, PE-backed, and VC-backed companies
Verticals covered
Health, beauty, food and beverage, home, apparel, wellness, and more
Years in business
Building lifecycle systems for ecommerce brands since the beginning
Years joint experience
In C-suite, Director, and consultant roles across ecommerce and DTC
Where most partners operate in a single layer of proficiency, Longplay integrates all three — Bridging the gap between high-level business and front line execution allowing every output to serve the companies goals and KPI´s.
An embedded strategic partner to diagnosing where profit is being lost, setting priorities that move the needle, and giving leadership a second brain that holds the whole picture.
Best for brands where
Engagement Types
Full ownership of the channel or program —strategy, planning, performance management, and vendor coordination — run as an internal function without the cost of building one in-house.
Best for brands where
Channels & Programs Available
A reliable execution layer that picks up the roadmap and runs it — on brief, on time, and without the founder or internal team having to project manage every step.
Best for brands where:
What We Can Produce
“Working with LongPlay greatly accelerated the growth for Nimi. It allowed me to reduce our workload 90% internally for email marketing, freeing up valuable time and energy to focus on other initiatives. Thanks to their team, Nimi has a well oiled and functional email marketing engine that drives sales and customer retention on autopilot. Can’t recommend enough.”
“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.”
“Longplay’s team demonstrated a deep understanding of our business goals, delivering tailored analysis and recommendations. Their comprehensive email and SMS flow audit, coupled with insightful list growth strategies, unlocked opportunities to optimize our retention efforts. Longplay is a valuable partner for any brand seeking tangible results.”
“They’ve been an instrumental part of our monthly email campaign and flow strategies with calendar planning and making sure we are optimizing through A/B testing. Their biweekly performance calls help keep us on track and also create a space to ensure we’re constantly leveraging new opportunities for growth.”
Lifecycle marketing is the connective tissue between every part of how a customer experiences your brand. Click any area to see how we can support.
Whether you’re starting from scratch, scaling fast or stuck at a plateau, we help you figure out what’s next — and how to get there.
“Longplay has been a game changer for us. It only took 5 minutes into our audit for Longplay to pinpoint exactly where our missed opportunities were and to propose their proven methods to fix the leaky bucket. We’ve met with other agencies before that didn’t understand the fashion/ecommerce industry, so their strategies were not applicable.”
“What sets Longplay apart is their approach. They engage not just as a service provider, but as a partner, deeply invested in our mutual success. Over the years, they have become a critical partner in all of our retention marketing efforts through their deep strategic & operational expertise in DTC e-commerce. Their insights have been pivotal in shaping strategic decisions, steering us towards sustainable growth. Each step was a thoughtful blend of strategy, creative and analytics, always aligned with our brand vision and goals.”
“Michel Germain Parfums has had a longstanding relationship with Longplay Brands. What we like best about working with Longplay is 1) they have processes that are quick & streamlined – meetings are limited but concentrated, 2) their audit of past performance is extremely detailed/thorough, and 3) their recommendations/roadmaps for future changes are clear, digestible, and structured.”
“Longplay developed an exceptional partnership with Lights Laquer and their dedication and attention to our email program is evident. Their talent not just for strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team.”
The modern ecommerce landscape has become genuinely complex. Brands compete on experience, retention, and operational efficiency, not just product and price.
Revenue is growing. Profit isn’t keeping pace.
The strategy exists but no one has the bandwidth to execute it.
We just raised and now I have 18 months to prove the model.
We’re managing five vendors and none of them talk to each other.
Growth stops every time we pull back on paid spend.
Revenue influenced
Brands served
Built by operators. Staffed by specialists.
25+ people strong.
Joint experience
IN BUSINESS
Verticals
The people who understand your business are the people doing the work.
Founder & Executive Chair
What she’s done
Specialists globally across strategy, creative, execution & operations
Strategists & lifecycle architects
Copywriters
CEO & Partner
What she’s done
Industry verticals with dedicated pod experience
Creative directors & designers
Data analysts
VP Marketing & Strategy
What she’s done
Specialist pod types — each trained by industry vertical
Project managers
Lifecycle implementers
From $10M brands at their first growth plateau to $600M+ enterprises managing multi-channel complexity. In the seat, not advising from the outside.
We’ve rebuilt traditional B2B businesses into direct-to-consumer ecommerce, replatforming, repositioning, and rebuilding the go-to-market from the ground up.
We’ve stepped into struggling businesses, diagnosed root problems, stabilized operations, and rebuilt clear paths to sustainable and profitable growth.
Because we’ve owned business outcomes, our strategies target contribution margin, CAC payback, and long-term sustainability, not just channel KPIs.
Through the Longplay Incubator, we actively run our own DTC brands, which means our playbooks are tested with our own capital, not just applied to client accounts.
Most agencies own one channel and optimize within it. They don’t look at the full business — and they’re not accountable for what happens outside their scope. Longplay is an embedded operating partner. We diagnose from the business level down, not the channel level up. That means we’re looking at where profit is actually being lost — whether that’s in email, on the website, in your 3PL costs, or in a vendor relationship — and building the system to fix it. We also execute. So the strategy doesn’t sit in a deck. It runs.
Both — and that’s the point. Most consultants think but don’t do. Most agencies do but don’t think. We hold both. The same team that diagnoses your business designs the strategy and runs the execution. Nothing gets lost in translation between strategy and the work.
No. We’re designed to plug into what you already have. If you have a great email team, we don’t replace them — we might add strategic direction or execution capacity around them. If you have vendors we think aren’t performing, we’ll tell you honestly — and help you find better ones or manage them more effectively. We come in as an operating layer, not a replacement.
You work directly with the leadership team and the specialist pod assigned to your business. There are no account managers sitting between you and the people doing the work. Jess shows up on every onboarding and every quarterly review. The strategist and project manager on your pod are the people building and running your programs — not junior coordinators relaying instructions.
We custom-quote every engagement based on the specific mix of work — which tier, which channels, which programs. We’re not an hourly or retainer-by-deliverable firm. You’re paying for access to the operating team and the outcomes they drive, not a capped block of hours. Most engagements run $5,000–$20,000+ per month depending on scope. The free diagnostic helps us figure out what the right scope actually is before any numbers are discussed.
Yes — and it’s actually a common entry point. We often come in alongside existing channel agencies and operate at the strategic layer they’re not covering. We’ll audit what’s working, identify what’s missing, coordinate across vendors, and make sure the channel work is tied back to the business goals. In some cases we take the channel over. In others we stay at the operating level. We figure out which makes more sense after the diagnostic.
It’s a full audit of your business — from acquisition through retention — that maps exactly where you’re losing revenue, customers, and profit. We look at your lifecycle funnel, your channels, your programs, your margins, and your team structure, and come back with the three highest-leverage areas to fix and a clear view of what the opportunity looks like.
It takes one 90-minute call to kick off. You get a full analysis at the end of it — regardless of whether we work together.
No obligation, no pitch deck in disguise.
It’s a full audit of your business — from acquisition through retention — that maps exactly where you’re losing revenue, customers, and profit. We look at your lifecycle funnel, your channels, your programs, your margins, and your team structure, and come back with the three highest-leverage areas to fix and a clear view of what the opportunity looks like.
It takes one 90-minute call to kick off. You get a full analysis at the end of it — regardless of whether we work together.
No obligation, no pitch deck in disguise.
We hear this constantly — and it’s usually the same three things: overpromising on outcomes, handing the relationship off to someone junior after signing, and leaving the client to manage the work themselves. We don’t promise outcomes we can’t control. We’re clear about what we can drive directly and what depends on variables outside our scope. You meet the full team before signing — and the people on the sales call are the people on your account. And we run the project management so you don’t have to. If something is slipping or needs to change, we flag it before you have to ask.
The first step is the free Lifecycle Diagnostic. It’s how we figure out where your business actually is, what’s worth prioritizing, and whether we’re the right fit. No commitment. No pitch. Just a real look at the business.
Fractional executive leadership, full lifecycle program management, or production execution, let’s talk about where Longplay fits in your business.
Jess Chan is the Founder and CEO of Longplay, a full-service lifecycle marketing firm that partners for e-commerce brands. Since founding the company, Jess has built Longplay from the ground up into a category-leading firm known for its strategic depth, creative quality, and operational excellence. Today, Longplay serves as the lifecycle marketing engine behind some of the most respected and fastest-growing e-commerce brands in the industry.
Under her leadership, Longplay has grown into a globally distributed team of 25+ and helped generate hundreds of millions in revenue for clients through sustainable, customer-first growth strategies.
Jess’s approach is shaped by over a decade of experience advising and building for B2B, DTC, and SaaS companies—from early-stage startups to VC- and PE-backed businesses. With a background in actuarial science, economics, and political science, she blends data-driven strategy with business system thinking and a deep understanding of customer behavior.
This multidisciplinary lens allows Jess to see the patterns and problems behind the numbers—and design strategies that align brand, product, operations, and marketing in service of long-term growth.
Over the years, she has:
Everything Jess has learned from launching, scaling, and advising companies across verticals informs how Longplay shows up: with sharp thinking, strategic clarity, and a focus on doing the work that actually moves the business forward.
Longplay was founded on a clear belief: that lifecycle marketing, when done right, is the engine of sustainable growth. Jess created Longplay to bridge the gap between strategy and execution—an agency model that operates with the structure and thinking of an in-house team, but the adaptability and expertise of an external partner.
What began as a founder-led vision has grown into a high-performing organization shaped by rigorous thinking, cross-functional collaboration, and shared standards of excellence. Today, Longplay supports a wide range of e-commerce brands with strategies that are deeply contextual, customer-centered, and operationally sound.
Jess’s role focuses on leading Longplay’s long-term strategy, service evolution, and internal development—ensuring the organization scales not just in size, but in clarity, depth, and impact.
Jess is driven by a belief that marketing should feel as good as it performs—and that long-term growth is built through intention, not intensity. She leads with curiosity, clarity, and an unwavering dedication to helping brands and people grow in sustainable, strategic, and human ways.
She aims to bring emotional intelligence and strategic acuity into everything she does—whether guiding a founder through a messy transition or a business through its next stage of growth. Her leadership style blends high expectations with high support, grounded in a deep belief in doing things the right way, not just the fast way.
Jess founded Longplay to be a different kind of agency—one that plays the long game in everything it does. That same mindset now guides how she leads, grows, and supports clients, team members, and the broader DTC ecosystem.