Will you be our partner?
Here’s what we’ve found to be elements of our most successful partnerships with our clients
Committed to communication
You’ll always get a response from us within 24 hours and have regular calls for reporting and planning. Because communication is key.
Open to collaboration
The best partnerships have trust at its core. We want to collaborate with you by bringing our expertise & skill sets to the table so we can work together!
Looking for a true partner
We want to know what you’re planning and challenges you’re facing in the business so we can support you best.
Knows what success means
We can do anything, but not everything (at the same time). Giving our team clarity on what defines success for you sets us up for success!
A white-glove service built for success.
We’ve planned every part of your client experience so you know you’re in good hands.
Discovery Call
On our 30-minute discovery call, you’ll speak with one of our retention & lifecycle marketing experts to learn more about your business & determine how we can support your growth.
Free Audit & Strategy Development
On our 90-minute call, we’ll show you how well your account is performing, areas of opportunity, and our unique approach to email marketing strategy to grow your account.
In-Depth Onboarding
Our 4-6 week onboarding trains our team to know your brand inside & out, to develop a custom-made strategy roadmap and creative.
6-Step Email Production Process
Our tried & true production process is built to remove you from the day-to-day while ensuring you always have line of sight and our team is set up to deliver with excellence.
Ongoing Partnership
Our team is trained to be true partners as you grow your business with same-day response times, weekly status updates, and agile project management to handle all the changes that come with growth.
Contact Us
Frequently Asked Questions
Here are a few of the questions we get pretty often from clients just like you.
Why don’t you offer a la carte services?
We’ve tried it. But we found that to effectively build & execute a retention and lifecycle marketing strategy that actually creates results, we need all teams working together and aligned on the end result. Providing only a single service doesn’t allow us to do our best work and won’t get you the results you want.
What’s different about Longplay?
Most marketing agencies for e-commerce brands are specialized in paid acquisition such as Facebook & Google ads. They have “retention & lifecycle marketing” or “email marketing” as a line item on their list of services to generate extra revenue from their clients.
But for Longplay, it’s all that we do. We’re uniquely specialized in a critical area of e-commerce growth that most agencies only dabble in.
Why do we need a retention & lifecycle marketing agency?
Because retaining your customers, keeping them engaged, and increasing their lifetime value is one of the highest ROI decisions you could make for your business.
What is a full-service team? What roles?
You’ll get assigned a project manager, creative director, lifecycle marketing strategist, copywriter, designer, and Klaviyo expert. We work as an extension of your internal team day-to-day, communicate with you through Slack, and offload email & SMS management from your team completely.
How many clients do team members work on?
We have a uniquely high team to client ratio and we like to keep it that way so we can deliver the highest quality of service for each client. Our team members work on anywhere between 5-7 clients individually so they have the space to know each brand inside & out.
“Longplay came highly recommended to us from a number of other Ecom businesses and we were not disappointed. They made the entire process feel effortless from our side with clear communication and a well structured approach to taking over our email marketing, which involved re-strategizing and rebuilding our flows and taking over all campaigns. Their work led to an immediate email revenue uplift and not only did it deliver instant results, but also left a positive lasting impact on our email marketing program. The team was a joy to work with, they brought a really positive and confident energy to the table, I would 100% recommend partnering with them.”
Ash Palmer
“I cannot recommend Longplay enough! As a small and scrappy DTC e-commerce brand, it's imperative that we can ensure our customer journey is consistent throughout each engagement point. Working with Longplay is the equivalent of creating the best sales person ever to tell your story 24/7 without you having to say a word. Longplay helps ensure that we can make money while we sleep that 100% justifies the initial investment. We really enjoyed working with the team and how we got everything we needed in a timely manner and how the team treated Anact as if it was their own. Jess is a genius and great at running ideas past or problem solving issues as they arise. We plan to work with Longplay in the future and would recommend them to anyone looking to invest in their email marketing!”
Brianna Kilcullen
"We were able to implement one strategy immediately which improved our email CTR by +125%. Longplay answered all of our questions diligently during the meeting and we’re so appreciative of the work they did to improve our email tactics. We will continue working with them in the future!”
Allison Hyland
"Longplay developed an exceptional partnership with Lights Lacquer and their dedication and attention to our email program is evident. Their talent for not just strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations."
Andrea Gallardo
“Longplay is a pleasure to work with. Beyond having regularly scheduled calls and working effectively through project management platforms, they were open and willing to jump onto calls with us at any time to make sure that our needs were being met. They took the time to continually implement A/B testing to determine the best methods for continually keeping our customers actively engaged. The Longplay team is courteous and works to meet the goals of each client."
Kirsten Pohle
"First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!"
Molly Fienning
"Longplay has been critical for driving revenue growth at Ojai Energetics. Even after just the first few months of working together, we saw major results with regard to our revenue and our list engagement. Longplay hit the ground running owning all our email marketing strategy. As a CBD brand, we have a limited number of digital channels to grow our e-commerce business and Longplay’s email strategy has been a critical part of that growth. I’d recommend anyone who’s looking to grow their e-commerce business to work with them!"
Will Kleidon
“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”
Emily Stubler
"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
"Longplay really understood Popov Leather’s brand from the start and crafted emails that were a breath of fresh air. From strategic thinking to high-quality creative and their level of Klaviyo sophistication (such as A/B testing), Longplay exceeded my expectations. They understand the customer journey, and it shows in their work. The cherry on the top is how fun and easy their team is to work with! I enjoy our bi-weekly calls and appreciate their responsiveness to all my emails. Longplay really nailed our email, which freed our team to concentrate on other areas of our business. It’s hard to find an agency that delivers results and is a pleasure to work with; I feel lucky to know them."
Ryan
"In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them".
Josh Friedman
"I cannot recommend Longplay strongly enough! They’re brilliant at email marketing and are uber organized. Our list has grown exponentially and our conversions from emails even more. They have created all of the email sequences that are necessary so that we are always communicating effectively with our customers. I wish I had found Longplay years ago!"