Your E-Commerce Retention Partner: Email, SMS & Direct Mail

We’re your retention marketing agency to drive scalable, sustainable & profitable growth by helping you nurture, convert and retain customers.
Work With UsOur Services
$300M+
Revenue Generated For DTC Brands
2.5x
Avg. Growth in Email Revenue
22+
Industries Worked With
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You probably want to move quick & without burning a hole in your pocket.
Here’s how we can help you get your email marketing channel up & running, with as little time & money as possible.

“Zero-To-Launch”

Get your entire email marketing program up & running. We’ll set up all the basic email marketing flows, campaign templates & email capture you need to launch or grow with email marketing.
Book Your Consultation Call

DTC Flow Foundations Guide

The most in-depth guide you’ll find to learn how to build, execute & optimize your email flows yourself.
Get The Guide
You’re leaving money on the table by not optimizing your email marketing, but you don’t have the time or expertise. Here are a few solutions to help you optimize & scale your email marketing revenue:

Full-Service Email & SMS Marketing

Take email & SMS off your plate where we’ll handle your retention channels end-to-end including strategy, creative, implementation, testing & reporting.
Book Your Consultation Call

DTC Flow Foundations Guide

The most in-depth guide you’ll find to learn how to build, execute & optimize your email flows yourself.
Get The Guide
You’re leaving money on the table by not optimizing your email marketing, but you don’t have the time or expertise. Here are a few solutions to help you optimize & scale your email marketing revenue:

Full-Service Email & SMS Marketing

Take email & SMS off your plate where we’ll handle your retention channels end-to-end including strategy, creative, implementation, testing & reporting.
Book Your Consultation Call

Audit & Strategy Roadmap

Get an actionable 6-month strategy roadmap & step-by-step task list to implement the opportunities for growth yourself.
Get The Guide
Your retention channels should be driving growth through cross-sells, churn prevention & LTV expansion. Here are a few solutions to help you segment, personalize & scale your retention channels:

Data-Driven Customer Lifecycle Marketing

Take email & SMS off your plate & test new retention channels with our end-to-end retention management team - including strategy, creative, implementation, testing & reporting.
Book Your Consultation Call

Audit & Strategy Roadmap

Bring our expertise in-house with an actionable 
6-month strategy roadmap & step-by-step task list to implement the opportunities for growth yourself.
Get The Guide
Your retention channels should be driving growth through cross-sells, churn prevention & LTV expansion. Here are a few solutions to help you segment, personalize & scale your retention channels:

Data-Driven Customer Lifecycle Marketing

Like an extension of your internal team, we’ll manage your retention channels, test & launch new initiatives to nurture, convert and retain customers at each stage of their customer journey.
Book Your Consultation Call

Audit & Strategy Roadmap

Bring our expertise in-house with an actionable 6-month strategy roadmap & step-by-step task list to implement the opportunities for growth yourself.
Get The Guide
At this stage, systematic 1-10% improvements in multiple areas of your retention strategy is what creates growth. Here are a few solutions to help you methodically & systematically grow your retention channels:

Data-Driven Customer Lifecycle Marketing

Take email & SMS off your plate & test new retention channels with our end-to-end retention management team - including strategy, creative, implementation, testing & reporting.
Book Your Consultation Call

Audit & Strategy Roadmap

Bring our expertise in-house with an actionable 
6-month strategy roadmap & step-by-step task list to implement the opportunities for growth yourself.
Get The Guide

See Why Top DTC Brands Partner With Us

Read Case Studies
The 5 Stages Of Retention Marketing

What Stage Are You At?

Learn how we can work with you as your ecommerce retention marketing agency to scale your email, SMS & direct mail channels.
01
Just Getting Started
Best for Companies <$5M in revenue
If you’re launching a new DTC brand, or just getting started with email marketing, we’ll help you get the basics to get up and running... and give you the tools & resources to keep managing and scaling it yourself.

Because we know that when you’re just getting started, you just want to move quickly & on a budget.
Learn More

How We Can Help:

ESP, Flow & Campaign Setup

With our “Zero-To-Launch” program, we’ll get your ESP set up, integrated with your ecommerce store, build your 8 foundational DTC flows & create campaign templates.

Tools & Resources To Keep It Running

With Backbone & our in-depth guides, you have the tools to manage & grow your email marketing channel yourself, at a fraction of the cost of an agency.

Strategy Roadmap To Scale

Need some guidance? We’ll build you a custom strategy roadmap to plan your email marketing calendar, build new flows & track your email performance for success.

Here’s What We Recommend:

Get your entire email marketing program up & running with our “Zero-To-Launch” package... then keep it going it at a fraction of the price of an agency with our software tool Backbone.
02
Got The Basics Down

Best for companies $1M - $10M in revenue

If you’re already doing email marketing consistently but you know there’s opportunity for growth... we’ll give you the time & expertise to optimize your email marketing channel.

Because we know that you’re juggling a lot & you just want to move quickly & see results.
Learn More

How We Can Help:

Flow Optimization

Nurture, convert & retain more leads with our flow optimization methodology. We’ll identify the flows you’re missing & areas for growth to drive 10-20% of your business revenue from email flows.

Campaign Management

We’ll plan, manage & execute your email campaign calendar. With strategic promotion, product launch & seasonal planning, we’ll drive more revenue from your email campaigns.

A/B Testing

Our CRO-approach to A/B testing gives you a methodical & systematic path to improving engagement, getting more conversions, driving more revenue & generating customer insights.

Here’s What We Recommend:

Get an end-to-end audit and game plan with our Audit & Strategy Roadmap that your team can implement internally...

Or have us to all of it for you with our white-glove Full-Service Email Marketing service.
03
Using Our Customer Data
Best for companies $5M - $20M in revenue
If your email marketing channel is doing well but you want to achieve strategic business goals & expand to new channels... we’ll give you the time & expertise to build a data-driven approach to retention.

Because the difference between 7, 8 and 9-figure businesses is how effectively they turn their data --> information --> insights --> action.
Learn More

How We Can Help:

Data --> Information --> Insights --> Action

Our methodical, data-driven approach drives business growth through strategies for cross-selling, reducing churn, upselling subscriptions, getting repeat orders & winning back lost customers.

Segmentation & Personalization

Our unique customer-first approach to segmentation and personalization helps drive more revenue & engagement from your retention channels.

CRO-Driven A/B Testing & Insights

Our CRO-approach to A/B testing gives you a methodical & systematic path to improving engagement, getting more conversions, driving more revenue & generating customer insights.

Here’s What We Recommend:

Get an end-to-end audit and game plan with our Audit & Strategy Roadmap that your team can implement internally...

Or have us to all of it for you with our white-glove Full-Service Email Marketing service.
04
Going Omni-Channel
Best for companies $10M - $50M in revenue
If you’ve maxed out of growth from email & SMS channels... we’ll help you test, launch & integrate new channels for customer retention including direct mail, mobile apps, quizzes & re-ordering platform integrations.

Because to scale beyond 8-figures you need integration & continuity of each channel at every stage of your marketing funnel.
Learn More

How We Can Help:

New Channel Setup + Testing

We’ll help you test & rollout new retention channels such as direct mail, mobile apps, quizzes & custom carts to improve repeat purchase rate, AOV & LTV.

Multi-Channel Integration

We’ll build an integrated channel strategy to make sure every retention channel works together to send the right message, to the right customer, at the right time.

Segmentation & Personalization

Our unique customer-first approach to segmentation and personalization uses your customer data to drive more revenue & engagement from your retention channels.

Here’s What We Recommend:

Take our expertise in-house with an end-to-end audit and game plan with our Audit & Strategy Roadmap for email, SMS, direct mail channels for your team to implement.

Or have us to all of it for you with our white-glove Full-Service Retention Marketing service.
05
Personalizing Customer Journeys
Best for companies $25M+ in revenue
If you’ve got multiple retention channels but need a path for systematic, methodical growth... we’ll help you develop & execute a customer lifecycle mapping approach to retention.

Because the difference between 8 and 9-figure businesses is the shift from channel-centric > customer-centric marketing.
Learn More

How We Can Help:

12+ Month Customer Lifecycle Marketing

Our long-term approach to customer lifecycle marketing means we’re planning on how to help you keep your customers for years, not months.

Segmentation & Personalization

Customer journeys that convert depend on sending the right message, with the right products, at the right time, on the right channel -- and that’s unique to each customer.

Omni-Channel Approach

We’ll build an integrated channel strategy to make sure every retention channel works together to send the right message, to the right customer, at the right time.

Here’s What We Recommend:

Take our expertise in-house with an end-to-end audit and game plan with our Audit & Strategy Roadmap for email, SMS, direct mail channels for your team to implement.

Or have us to all of it for you with our white-glove Full-Service Retention Marketing service.

Hear What DTC Brands Are Saying About Us

"The team was a joy to work with"

“Longplay came highly recommended to us from a number of other Ecom businesses and we were not disappointed. They made the entire process feel effortless from our side with clear communication and a well structured approach to taking over our email marketing, which involved re-strategizing and rebuilding our flows and taking over all campaigns. Their work led to an immediate email revenue uplift and not only did it deliver instant results, but also left a positive lasting impact on our email marketing program. The team was a joy to work with, they brought a really positive and confident energy to the table, I would 100% recommend partnering with them.”
Ash Palmer
Head of Marketing, Melon Optics

"Working with Longplay is the equivalent of creating the best sales person ever"

“I cannot recommend Longplay enough! As a small and scrappy DTC e-commerce brand, it's imperative that we can ensure our customer journey is consistent throughout each engagement point. Working with Longplay is the equivalent of creating the best sales person ever to tell your story 24/7 without you having to say a word. Longplay helps ensure that we can make money while we sleep that 100% justifies the initial investment. We really enjoyed working with the team and how we got everything we needed in a timely manner and how the team treated Anact as if it was their own. Jess is a genius and great at running ideas past or problem solving issues as they arise. We plan to work with Longplay in the future and would recommend them to anyone looking to invest in their email marketing!”
Brianna Kilcullen
Founder & CEO, Anact

"Longplay was extremely streamlined and focused"

"We were able to implement one strategy immediately which improved our email CTR by +125%. Longplay answered all of our questions diligently during the meeting and we’re so appreciative of the work they did to improve our email tactics. We will continue working with them in the future!”
Allison Hyland
Ecommerce & Digital Marketing Manager, Michel Germain

"Above & beyond to deliver creatives up to part with our Creative Team"

"Longplay developed an exceptional partnership with Lights Lacquer and their dedication and attention to our email program is evident. Their talent for not just strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations."
Andrea Gallardo
Senior Marketing Manager

"Continually implementing A/B testing"

“Longplay is a pleasure to work with. Beyond having regularly scheduled calls and working effectively through project management platforms, they were open and willing to jump onto calls with us at any time to make sure that our needs were being met. They took the time to continually implement A/B testing to determine the best methods for continually keeping our customers actively engaged. The Longplay team is courteous and works to meet the goals of each client."
Kirsten Pohle
Director of Operations & Product, Wholesome Culture

"In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts"

"First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!"
Molly Fienning
Founder & CEO, Red Clay Hot Sauce

"Longplay hit the ground running owning all our email marketing strategy."

"Longplay has been critical for driving revenue growth at Ojai Energetics. Even after just the first few months of working together, we saw major results with regard to our revenue and our list engagement. Longplay hit the ground running owning all our email marketing strategy. As a CBD brand, we have a limited number of digital channels to grow our e-commerce business and Longplay’s email strategy has been a critical part of that growth. I’d recommend anyone who’s looking to grow their e-commerce business to work with them!"
Will Kleidon
Founder & CEO, Ojai Energetics

"We are beyond pleased with the investment in Longplay."

“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”
Emily Stubler
Director Of Marketing, ICONIC Protein

"The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding."

"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
CEO, Brute Force

"The cherry on the top is how fun and easy their team is to work with!"

"Longplay really understood Popov Leather’s brand from the start and crafted emails that were a breath of fresh air. From strategic thinking to high-quality creative and their level of Klaviyo sophistication (such as A/B testing), Longplay exceeded my expectations. They understand the customer journey, and it shows in their work. The cherry on the top is how fun and easy their team is to work with! I enjoy our bi-weekly calls and appreciate their responsiveness to all my emails. Longplay really nailed our email, which freed our team to concentrate on other areas of our business. It’s hard to find an agency that delivers results and is a pleasure to work with; I feel lucky to know them."
Ryan
From Popov Leather

"The team was able to provide both a significant amount of strategic support as well as the ability to independently execute."

"In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them".
Josh Friedman
VP of Growth and Marketing, Dr. Squatch

"I wish I had found Longplay years ago!"

"I cannot recommend Longplay strongly enough! They’re brilliant at email marketing and are uber organized. Our list has grown exponentially and our conversions from emails even more. They have created all of the email sequences that are necessary so that we are always communicating effectively with our customers. I wish I had found Longplay years ago!"
Tina Anderson
Founder & CEO, Just Thrive
Strategy

Custom ROI & Data-Driven Strategy

We evaluate your business goals, prioritize initiatives based on expected ROI and take a data-driven approach to build an effective retention strategy that nurtures, converts, and retains more customers at each stage of their journey.

Scalable, Sustainable, Profitable Growth

We’re in it for “longplay” (pun intended) & we want a long-term partnership with you. This means we take a long-term strategic approach building retention channels that drive scalable, sustainable & profitable growth for your business without burning out your customers.

Segmentation & Personalization

Effectively segmenting your customers & personalizing your retention strategy based on a customer’s behavior, preferences & zero-party data is what drives more conversions, loyalty & retention.

Actionable Reporting

All of our reporting & dashboards are built to generate insights that can be applied actionably -- to run an A/B test, pivot strategy, or test a new initiative. You won’t get any fluff or filler performance updates from us.

Book your Consultation Call
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"We would not have had the same level of success without them."

"In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them."
Josh Friedman
VP of Growth and Marketing, Dr. Squatch

Explore Some of Our Creative Work

Explore Some of Our Creative Work

Creative

Custom-Branded, High-Quality Creative

We don’t use any templates or boilerplate copy. Every email is created from scratch by our in-house copy and design teams specifically for your brand and customers.

Designed For Clicks & Conversions

Every email is designed with best practices for conversion-rate optimization and strategic A/B testing. So your emails don’t just look beautiful, but they drive engagement and revenue too.

Ideation To Execution

We handle email production end-to-end - including email ideation, content production, and multiple internal reviews - so you can be as hands off as you’d like. Our Strategy and Creative teams collaborate internally to make sure every email is on-brand AND converts.

Your Own Dedicated Creative Team

Your Longplay creative team works as an extension of your team to get familiar with your brand voice, tone, design guidelines, and customers. With our hands-on onboarding & internal brand dossiers, we become experts on your brand and preferences.

Book your Consultation Call
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"Went above and beyond to deliver visuals & creatives that were up to par with our internal Creative team."

“Longplay developed an exceptional partnership with Lights Laquer and their dedication and attention to our email program is evident. Their talent not just for strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations.”
Andrea Gallardo
Senior Marketing Manager, Lights Lacquer
Partnership

We Have World-Class Execution

Great ideas only matter if they’re executed on. We’ve got multiple layers of strategic and creative reviews, checks & balances for quality assurance, and systems to become brand experts to execute at a high-level, consistently.

We’re An Independent, Strategic Partner

With our deep expertise & experience of the DTC e-commerce landscape, we’ll proactively bring strategic guidance, insights, and solutions to the table that align with your business goals.

We Work As An Extension Of Your Team

A team you can work seamlessly with. Our same-day response time on Slack, daily project management in Asana & bi-weekly calls keep us agile day-to-day and solve problems with you as they come up.

We Proactively Report Up & Manage You

The last thing you need is another team to handhold. It’s our responsibility to report up to you, set ourselves up for success, manage you for deadlines & approvals, and provide regular status updates so you always have line of sight.

Book your Consultation Call
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“Literally the difference maker in my brand's survival. As we like to say in the military, they are truly a fire & forget situation.”

"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
CEO, Brute Force

How We've Helped DTC Brands Grow

Read our case studies on helping e-commerce brands grow with retention marketing

Longplay x Anact

From Zero-To-Launch: Building An Automated Customer Journey With Email Flows

How Longplay rebuilt & optimized Anact's email flows

Read More

Longplay x Lights Lacquer

How To Engage & Convert Customers Between Promotions With Newsletters

How Longplay created #TBT (Throwback Thursday) newsletters for Lights Lacquer to generate consistent campaign revenue between promotions & product launches

Read More

Longplay x Brute Force

Using Content To Generate 68% More Email Revenue For A Fitness Gear Brand

See how Longplay built & executed a strategy for scalable, sustainable growth to drive revenue through email flows and campaigns.

Read More

Get Our DTC Flow Foundations Guide

Learn how to build the email marketing flows your DTC brand needs. It's the in-depth, actionable blueprint behind $300M+ in revenue.

Read Our Beginner’s Guide To Email Marketing

With this guide, you’ll learn the basics to start running email campaigns, building email flows & driving revenue from email marketing.

How We've Helped DTC Brands Grow

Read our case studies on helping e-commerce brands grow with retention marketing

Longplay x Anact

From Zero-To-Launch: Building An Automated Customer Journey With Email Flows

How Longplay rebuilt & optimized Anact's email flows

Read More

Longplay x Lights Lacquer

How To Engage & Convert Customers Between Promotions With Newsletters

How Longplay created #TBT (Throwback Thursday) newsletters for Lights Lacquer to generate consistent campaign revenue between promotions & product launches

Read More

Longplay x Brute Force

Using Content To Generate 68% More Email Revenue For A Fitness Gear Brand

See how Longplay built & executed a strategy for scalable, sustainable growth to drive revenue through email flows and campaigns.

Read More