Customer Lifecycle Marketing Firm
Making e-commerce businesses more scalable, sustainable & profitable.
Direct Mail
Ambassador
Program
Post-Purchase
Upsells
Mobile
Apps
We need the fundamentals—pop-ups, flows, strategy. Nothing’s truly built yet.
What’s happening:
You’re early-stage or relaunching. You might have traffic, a product, or even some growth—but no real system behind your customer experience. You need strategy, structure, and execution that builds long-term value from day one.
PROJECT
CONSULTING
We help with:
pop-ups
Positioning
Lifecycle Strategy
Organic Social
Website Audit
We’ll be…
Your go-to-market and retention partner—helping you design the foundation that turns early traction into scalable growth.
Whether you’re optimizing one channel or overhauling your entire ecosystem—here’s how we can plug in to help you be scalable, sustainable & profitable.
In-House Team
PROJECT
CONSULTING
For brands ready to scale their retention marketing. We’ll run strategy, execution, optimization & A/B testing across your key retention channels — so you can drive more revenue & LTV.
CONSULTING
PROJECT
CONSULTING
PROJECT
CONSULTING
Revenue Generated
Advisor & Board Member
IN DTC BRANDS
Verticals
Joint experience in C-Suite, Director & Consultant roles
Working With Bootstrapped, PE & VC-Backed Companies
Worked with
from pre-revenue to $600M+ ARR
IN BUSINESS
Where are you losing the most customers and revenue in your lifecycle?
We find the areas you’re losing — customers, profit margin, AOV & LTV—and turn them into profitable, sustainable, scalable growth.
Scalable, sustainable, profitable growth isn’t the result of one tactic—it’s the outcome of compounding systems working together.
Layering channels in the right order to build a performance-driven retention engine.
Behind every strong retention program is a sequence: email first, SMS second, direct mail third. The biggest mistake brands make? Skipping steps. Sustainable, scalable retention comes from layering—not rushing.
Build or optimize core flows and campaigns to drive dependable retention revenue.
Add urgency and immediacy to key lifecycle moments with high-performing SMS touchpoints.
Introduce physical moments to lift AOV, reactivate lapsed customers, and stand out.
Coordinate timing, segmentation, and messaging across email, SMS, and direct mail.
Test, refine, and scale retention impact across segments, products, and programs.
Coordinating channels and journeys to unlock compounding growth over time.
True lifecycle growth comes from sequencing: start with the channels, then build the system that turns them into a coordinated experience. Strategy, not volume, is what drives LTV and retention.
Stages & Layers
Audit your full customer journey to identify friction, gaps, and missed revenue.
Clarify how email, SMS, direct mail, and your site each support lifecycle stages.
Align flows and campaigns around key milestones and triggers.
Unify messaging and timing across all retention programs and teams.
Scale Ecosystem
Expand segmentation, channels, and offers in a system that compounds—not breaks.
Building your foundation in the right order—so growth can scale with you.
Brands don’t fail from lack of hustle—they fail from poor sequencing. The best launches layer strategy, infrastructure, execution, and learning in the right order. We help you build it once and build it right.
Clarify your positioning, value prop, messaging, and audience.
Plan the essential flows, campaigns, pop-ups, and lifecycle touchpoints.
Execute email, SMS, and site strategy to capture demand and drive first purchases.
Use early data to improve targeting, messaging, and experience.
Layer in retention systems to grow LTV, repeat rate, and loyalty from day one.
Resetting the foundation before layering in the systems that scale profitably.
Businesses that are declining or unprofitable try to scale on a shaky foundation. We help you rebuild in the right order—starting with diagnostics and alignment, then optimizing execution and expanding from a place of strength.
Audit your full lifecycle and performance to uncover what’s misaligned or missing.
Update your value prop, offers, and customer targeting to match today’s market.
Reconstruct key flows, campaigns, and pop-ups with testing and strategic intent.
Align your channels and tools into one cohesive customer journey.
Scale into new segments, channels, or touchpoints with proven performance.
Problems
We have no system to convert traffic into long-term customers
We have no clear plan to grow LTV or retention profitably.
Ads are getting more expensive—but we can’t convert the traffic.
Goals
longplay Academy
Created in collaboration with partners
Download this comprehensive playbook created by Longplay & Skio where you’ll learn how to build, launch, and scale your subscription program with actionable strategies and expert insights.
Most brands treat email as a volume game: send more, sell more. But oversending to unengaged customers, generic campaigns, and discount-heavy strategies quietly kill your ROI.
